Melbourne Music Publicist Leads Ninajirachi’s Rise in Australia’s Electronic Music Scene 

The 21st Soundmerch Australian Music Prize celebrated the boundary-pushing spirit of Australian music, awarding Ninajirachi the top honour for her genre-blurring album I Love My Computer. Taking home the accolade and $50,000 prize money, the 26 year old Central Coast producer joined ABC Breakfast to reflect on receiving one of the country’s most prestigious music awards along with several Aria Awards to go with it. We saw further coverage across Billboard, Triple J, Beat, The Music and more, her many wins spotlighted Ninajirachi’s rise and the growing global resonance of Australia’s electronic scene, marking a milestone moment for EDM artists everywhere.

A huge congratulations to Ninajirachi and her team on this achievement.